Sponsorship
In homes across Australia, you’ll always find an old tennis racket and a collection of tennis balls. Tennis is a game for everyone. It’s also Haier’s game.
As the world’s #1 selling home appliance brand*, Haier is proud to be a partner of tennis, one of the world’s most popular sports and recreational past times.
We are the Official Home Appliance partner of the Australian Open and Tennis Australia.
Over the next three years, Haier will collaborate with Tennis Australia, to deliver exciting new innovation to the Happy Slam and its fans.
Haier is supporting Tennis Australia to make the game more accessible, grow participation and develop our future champions.
Programmes such as Hot Shots are instrumental to getting racquets in the hands of the future generations through schools and clubs to promote physical activity and the game of tennis.
Haier is not only the Official Partner of The Australian Open. We also extend our passion and support of tennis worldwide. We are an Official Partner of The French Open, the ATP Tour and ASB Classic in New Zealand.
In supporting top-tier tennis, we are recognising what it takes to be an elite athlete and champion. It is the same commitment to innovation and excellence that drives us as the world’s No. 1 major appliance brand*
*Source Euromonitor International Limited; Consumer Appliances 2024ed, % unit share, 2023 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances. Volume sales refers to sales in retail channel, builder merchants and construction channel.